Photography often brings me behind the scenes of places I never imagined, and this time it led me into the world of IVF advanced protocol and embryology innovation. I had the honor of documenting a visit from Dr. Marcos Meseguer of Spain and Dr. Robert Fischer of Germany. It was a privilege to witness world-class expertise in such a specialized field and to capture the atmosphere where science and innovation intersect.

Proud to share my corporate photography for Micron Technology, commissioned through W3RK Agency, now published in their Sustainability Report 2025. Spanning five days, the project covered exteriors, workplace culture, diversity, career benefits, sign language, and sustainability. Each image was created to reflect Micron’s high-end branding while telling authentic stories of people, spaces, and values that define the company.

I’m proud to share that my image is now published on the Millen Hotel website. Thank you to the client for trusting me with the creative direction and lifestyle hospitality photography. This project was about more than capturing spaces—it was about promoting the hotel’s “see & feel” culture, artist artworks, sustainability efforts, suites, and history. Lifestyle hospitality photography creates visuals that let guests experience the story even before they arrive.

The recent OCBC campaign where my image was licensed reminded me how crucial it is to practice sustainability in photography. Licensing is often overlooked, but it plays a key role in keeping our industry fair and creative. It allows photographers to stay motivated, ensures clients are charged fairly based on usage, and helps sustain photography as a craft and profession in the long run.

Here’s a sneak peek hospitality photoshoot moment from our latest work with The Millen Hotel Penang. It was a bold direction taken by both our team and the client—moving beyond traditional hotel photography and into something more narrative-driven. The results speak for themselves. Check out the behind-the-scenes collage and get ready for the full reveal coming soon.

With modern tech making good images easier to create, it's getting harder to judge photographer’s skill today. This article explores why comparison is rare, what actually matters more than gear or volume, and how curation and consistency truly define a photographer’s professional value.

In e-commerce, food presentation shapes perception. Discover how a thoughtful approach to food styling during a rebranding project helped enhance appeal while staying true to the actual product—building trust through honest visuals.

To photograph a construction site with intention is to go beyond documentation—it’s about storytelling through light. By choosing the right time of day—blue hour for softness, golden hour for drama—you can transform raw, chaotic spaces into visual narratives of progress. Techniques like black and white conversion elevate structure and shape, making even temporary builds feel architectural and purposeful.

Understanding the best time to photograph a hotel can dramatically impact the mood and message of your images. City hotels come alive at sunset with warm, vibrant tones, while resorts shine during blue hour, offering calm and luxury. These lighting choices aren't just aesthetic—they tap into human emotion. Paired with techniques like selective focus, choosing the right time helps tell a compelling visual story for any hotel setting.

What is hospitality photography? It's the art of capturing your brand's story to inspire bookings and build trust with potential guests.

A hospitality photographer capturing the perfect story—one frame at a time, turning calm spaces into visual narratives that connect.

Challenges in capturing an ideal aerial shot for Millen Hotel highlight why not all buildings are best showcased from the sky.

The rise of humanised content is redefining visual storytelling—moving from perfection to authenticity that truly connects and engages.

Cost sharing for high-quality visuals helps businesses cut costs while ensuring premium photography. A smart way to maximize your budget.

Strategic budgeting for high-quality visuals: Plan quarterly, pool resources, and invest wisely to elevate your brand without overspending.

Mega projects reshape cities, yet many lack proper visual documentation. Is this a missed opportunity? Let’s discuss.

We have successfully spearhead the outlet visual branding through high-end photography for Angsana Teluk Bahang, part of the Banyan Group.

Proper preparation ensures a smooth hotel photoshoot with stunning results. Here’s how to get your property camera-ready.

Our luxury lifestyle curation inspiration stems from the world of hospitality, the art of branding by blending sophistication with serenity.

High-quality hospitality photography boosts bookings, enhances branding, and drives engagement in a competitive market.