About Us.

At Yzhensiang Photography, Yang Zhen Siang has built a reputation for delivering high-end visual storytelling for hospitality and industrial brands. With a deep understanding of light, composition, and brand identity, he has become a trusted partner for international brands such as Anantara, Marriott, Ascott Group, Banyan Group, Kohler, Micron, and Airbnb, delivering images that not only look beautiful but enhance brand value and market presence.
 
Yang says “Photography seemed like the natural progression. Somehow, I always knew this was what I wanted when I first picked up a camera, but reality got the best of me. After saving for years, I finally took my education loan to buy my first camera. That decision changed everything. Bringing together expertise in finance and business strategy with a deep passion for architecture and design, I offer more than just technical expertise. I understand how visual marketing plays a role in brand positioning, customer engagement, and business growth. Since 2019, I have worked with hotels, resorts, restaurants, manufacturers, and corporate clients, delivering environmental and lifestyle-driven narrative images that not only look beautiful but enhance brand value and market presence.”
 
With a technical yet artistic approach, Yang specializes in architectural, food, industrial, and brand-driven photography, working closely with brands to ensure every image aligns with their DNA and market positioning. He believes that photography today is more than just visuals. It’s about creating an immersive experience and an emotional connection through thoughtful framing and lighting. His signature style, characterized by meticulous lighting evoking powerful moods yet remains natural is what sets him apart in the industry.
 
Beyond commercial work, Yang dedicates his time to documenting George Town, Penang, through personal projects that have gained international recognition and awards. His work on the Cheong Fatt Tze Mansion is even exhibited in the Changyu Wine Culture Museum in China. His expertise has also led him to become a senior staff writer for Fstoppers, one of the world’s leading photography platforms, where he shares insights on fundamentals of photography, dissecting complex philosophy, equipment reviews and creative storytelling.
 
If you are looking for a photographer who understands the balance between aesthetic storytelling and business impact, let’s collaborate. 
Contact Yzhensiang Photography today to discuss your next project.