"PHOTOGRAPHY STARTS WITH THE MAKING OF PICTURE, AND IT IS THEN, WHEN TIME IS ADDED, THAT THE REAL ALCHEMY BEGINS"
Yang Zhen Siang is a commercial photographer specialising in architecture, food and product photography. He help businesses to present themselves through the art of photography, crafting visually appealing and outstanding images that sells. He believes that in today’s creative landscape, photography is no longer just about visuals. Its about the visual experience and emotion that creates genuine connections and incorporating art into photography is the way forward. His unique image style that evoke powerful moods, showcase lifestyle and sell products has been the main pillar setting him apart from the other photographers.
Photography is now both his profession and passion. Yang’s first encounter with a camera dated back when he was a kid. Since then, he has been determine in building the skillsets necessary to express his art. He has shot commercial assignments since 2015, and been a full time professional since 2019. He was a Finance Analyst by training. He graduated from Tar University College with First Class Honours in Bachelor of Finance & Investments in year 2016 and subsequently left his corporate career in a Multinational Corporation because it simply wasn’t what he wanted to do. Putting his business knowledge, creative experience and attention to details into used, Yang is there to assist his clients from branding, budgeting, creative directions, production and post production of specialised commercial projects. His is able to comfortably and seamlessly work with different briefs and custom narratives to craft the highest quality imagery for his clients.
When Yang is not working on his commercial projects, he spends his time learning about design and architecture as he finds deep connections with the work that he does. To him, architecture is a special and it is something that explains a lot about the design of a culture and a way of life that is non-existence at the current moment yet powerful enough to potentially impact the lives of people. He also dedicates his time planning and photographing photo series of his hometown George Town, Penang as his passion project.
Through this he has earned himself numerous awards and publications since year 2014. Up to date, he has managed to obtained Gold Award in Penang international Photography Awards 2014, Merit prize (Forest & Forest Landscape Category) for Kuala Lumpur Photography Festival MTCC Photography Contest 2020, 2nd Place in Sony Alpha Malaysia photo competition 2018, 3rd place in DSLR/Mirrorless Camera Category of Photography and Art Competition Balik Pulau Festival 2020, 3rd place in Penang Chinese Chamber of Commerce Building Photo Contest 2018, 4 times consecutive winner for Sony Southeast Asia monthly contest, Image selected by Federation of Asian Photographic Art and The Sprout Art Station for exhibition, Image selected by FJM for exhibition in Multimedia University, Media Publication by The Star and Kwong Wah Yit Poh, Penang Foodie, and Kodakit. He was also selected as the creator for Samyang Optic Malaysia Campaign in year 2019 and has involved himself as a contributor in Unseen Malaysia 2.0 project in year 2017. Yang’s images has also attracted the eyes in the global platform. In year 2018, one of his images was licensed by the Malaysian Government to be for their election campaign. His images was also licensed globally for written articles on Volkswagen and images from his personal projects are featured all across social media gaining few hundred thousand tractions.
If you are looking for a professional commercial photographer, contact Yzhensiang Photography today to discuss your next campaign.