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How to Photograph a Construction Site with Purpose and Intention
To photograph a construction site with intention is to go beyond documentation—it’s about storytelling through light. By choosing the right time of day—blue hour for softness, golden hour for drama—you can transform raw, chaotic spaces into visual narratives of progress. Techniques like black and white conversion elevate structure and shape, making even temporary builds feel architectural and purposeful.

yzhensiang
May 132 min read


What is Hospitality Photography? Why It’s More Than Just Pretty Pictures
What is hospitality photography? It's the art of capturing your brand's story to inspire bookings and build trust with potential guests.

yzhensiang
Apr 132 min read


Case Study: Through the Lens of a Hospitality Photographer’s Journey to Capturing the Perfect Story
A hospitality photographer capturing the perfect story—one frame at a time, turning calm spaces into visual narratives that connect.

yzhensiang
Apr 93 min read


The Vital Role of a Hotel Photographer in Elevating Luxury Boutique Hospitality Brands
A skilled photographer can elevate luxury hospitality brands by crafting visuals that tell a story and define a hotel’s unique identity.

yzhensiang
Apr 92 min read


The Rise of Why Humanised Content Matters: Creating Visuals That Connect
The rise of humanised content is redefining visual storytelling—moving from perfection to authenticity that truly connects and engages.

yzhensiang
Mar 222 min read


Case Study: Why Mega Projects Need Better Visual Documentation—And Why It’s a Missed Opportunity
Mega projects reshape cities, yet many lack proper visual documentation. Is this a missed opportunity? Let’s discuss.

yzhensiang
Mar 223 min read


Collaborations with Luxury Hospitality Brand
We have successfully spearhead the outlet visual branding through high-end photography for Angsana Teluk Bahang, part of the Banyan Group.

yzhensiang
Mar 181 min read


Why Real Photography Still Matters: How High-End Visuals Drive Sales
Real photography isn’t just visuals—it’s a revenue driver. Discover how high-end imagery boosts bookings & brand trust.

yzhensiang
Mar 132 min read


How to Prepare Your Hotel for a Successful Photoshoot.
Proper preparation ensures a smooth hotel photoshoot with stunning results. Here’s how to get your property camera-ready.

yzhensiang
Mar 123 min read


Our Luxury Lifestyle Curation Inspiration
Our luxury lifestyle curation inspiration stems from the world of hospitality, the art of branding by blending sophistication with serenity.

yzhensiang
Mar 111 min read


Impact of High Quality Photography for Hospitality Industry
High-quality hospitality photography boosts bookings, enhances branding, and drives engagement in a competitive market.

yzhensiang
Mar 102 min read


Why Curated Lifestyle Photography Matters for Hotels and Resort
Lifestyle photography transforms hotel marketing by creating emotional connections and bringing guest experiences to life.

yzhensiang
Mar 62 min read


A Peek Into Our Client Experience Spotlight
Our creative workflow is designed to deliver exceptional results while maintaining a smooth and efficient process.

yzhensiang
Mar 41 min read


Case Study: The Maker - A Branding Transformation Through Visual Messaging
The Maker grew with a strong brand identity, tripling its online following through strategic visual identity, and marketing effort with us

yzhensiang
Mar 32 min read


Photoessay: Nostalgic Scenes From the Past.
Major scenes in Penang from the past that are no longer the same today as a result of major construction. In frame Dec 2022 and April 2014.

yzhensiang
Feb 271 min read


Elevating Hospitality & Industrial Brands Through Impactful Visuals
In an era where visuals shape perception, we have recently restructured our goal to serve hospitality and industrial clients better.

yzhensiang
Feb 272 min read


The Power of Detail
High-resolution retouching is an essential aspect of delivering commercial work that meets the versatile needs of our clients.

yzhensiang
Feb 251 min read


Pre-Conception to Final Image.
From pre-conception to final image. Throwing back to a large product photoshoot that we did on location.

yzhensiang
Feb 191 min read


Before & After: Image Crafting
Our philosophy in food photography revolves around a ‘forced spontaneity’ approach, crafting a carefully controlled perspective image.

yzhensiang
Feb 181 min read


The ROI Value of High-End Photography and Why Luxury Clients Should Think Beyond Short-Term Benefits
In today's world, perception is everything. Yet luxury brands tend to overlook the long term ROI of quality imagery for a short term gain.

yzhensiang
Feb 133 min read
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