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Print Store Update: First Batch of 12" x 15" Prints Is Out
The First Batch of 12" x 15" Prints is finally ready. This release includes prints on Ilford Gallerie Fineart Textured Silk and semigloss photo paper based on request. Black and white images look deep and rich on the textured silk, while colour photos take on a soft, watercolour-like feel. Semigloss brings out more shine and clarity. Each print comes with a 2" x 4" mat board, bringing the framed size to about 18" x 25".

yzhensiang
3 days ago1 min read


Print Store Update: A Sneak Peek at Collection 3 — Less Abstract, More Context
A sneak peek at collection 3 which is curated for those who want photographs with a stronger sense of story and setting.

yzhensiang
5 days ago1 min read


My Photo Published on Nat Geo: I Guess I’m a National Geographic Photographer Now? (Well… Kind Of.)
I’m thrilled to share that one of my images was officially licensed and featured on National Geographic Portugal. Seeing my photo published on Nat Geo as their Photo of the Day was surreal — a small milestone that makes me feel like a National Geographic photographer, even if I didn’t trek rainforests or photograph exotic wildlife. It’s a reminder that photography often travels further than you imagine.

yzhensiang
Nov 181 min read


Behind the Scenes of BASSBOSS commercial product photography: Celebrating the Launch of Sublim8
Step behind the scenes of my latest BASSBOSS commercial product photography project, where I documented the launch of the towering Sublim8. At nearly three meters tall, this was one of the most challenging and exciting product shoots I’ve handled to date. From planning the lighting to capturing its scale and presence, this project pushed my creativity while showcasing the precision and impact of large-scale commercial product work.

yzhensiang
Nov 181 min read


Behind the Scenes: Perhentian Island Photography Journey for a National Photo and Video Campaign for an International Brand.
My recent assignment took me to Perhentian Island for the first time, just before the monsoon season. The trip was a mix of logistics, light packing challenges, and quiet reflection at the airport. Amid the rush, I was reminded how composition often comes from subconscious observation — isolating frames from endless possibilities. This Perhentian Island photography journey was both a creative and personal reminder of why remote assignments are always worth it.

yzhensiang
Oct 253 min read


Published Work: Micron Technology Corporate Photography - Sustainability Report 2025
Proud to share my corporate photography for Micron Technology, commissioned through W3RK Agency, now published in their Sustainability Report 2025. Spanning five days, the project covered exteriors, workplace culture, diversity, career benefits, sign language, and sustainability. Each image was created to reflect Micron’s high-end branding while telling authentic stories of people, spaces, and values that define the company.

yzhensiang
Sep 171 min read


Published Work: Lifestyle Photography for The Millen Hotel, Autograph Collection by Marriott Bonvoy
I’m proud to share that my image is now published on the Millen Hotel website. Thank you to the client for trusting me with the creative direction and lifestyle hospitality photography. This project was about more than capturing spaces—it was about promoting the hotel’s “see & feel” culture, artist artworks, sustainability efforts, suites, and history. Lifestyle hospitality photography creates visuals that let guests experience the story even before they arrive.

yzhensiang
Sep 92 min read


Case Study: A Reminder to Practice Sustainability in the Photography Industry
The recent OCBC campaign where my image was licensed reminded me how crucial it is to practice sustainability in photography. Licensing is often overlooked, but it plays a key role in keeping our industry fair and creative. It allows photographers to stay motivated, ensures clients are charged fairly based on usage, and helps sustain photography as a craft and profession in the long run.

yzhensiang
Aug 202 min read


My Image Featured in OCBC Bank’s Latest CampaignI’m excited to share one of my recent projects — my image has been licensed to an agency, Sasandalp, for an advertising campaign with OCBC Bank. The ca
I’m excited to share that my image was recently licensed by Sasandalp for OCBC Bank’s latest campaign, published in The Edge. The featured photo of the Penang Bridge reflects OCBC’s message of “Local Expertise, Regional Strength,” connecting communities and opportunities across Malaysia. It’s always fulfilling to see photography transcend personal projects and become part of wider campaigns that carry meaning and inspire growth.

yzhensiang
Aug 201 min read


My Second Largest Indoor Print
Seeing my work on such a grand scale is a proud milestone. One of my recent images, shot for a renowned property developer, is now displayed as a 37ft x 10ft balcony view in their sales gallery. This piece holds the title of my second largest print, just behind a 32ft x 25ft image of Cheong Fatt Tze Mansion. At this size, the image offers a truly immersive experience for anyone stepping into the space.

yzhensiang
Aug 151 min read


The Brutal Truth Behind My Image Selection Process for My Fine Art Print Store
Behind every print in my fine art store is a brutal curation process. I don’t just select images based on mood or story—each frame is inspected pixel by pixel. Any noise, softness, or imperfection? Rejected. This tight technical standard ensures only the best reach the print store. The second batch of images is now live—discover the ones that passed the ultimate test.

yzhensiang
Jul 282 min read


How to Handle Inkjet Prints for Archival Quality and Longevity
Proper care extends the life of your fine art prints. This guide explains how to handle inkjet prints with precision—covering light, humidity, pollutants, and more. Whether for display or storage, understanding print fragility ensures archival results. Learn expert techniques for drying, framing, and storing your prints—and shop our curated collection of museum-quality prints ready for framing.

yzhensiang
Jul 73 min read


Introduction to Our Print Process
Our print process begins with thoughtful curation and ends with a finely tuned physical output—each image assessed individually, prepared for edge-to-edge sharpness at 300ppi, and printed on archival-grade fine art paper. From tonal balancing to choosing the right paper texture, every step is carefully considered to ensure that the final print holds up not just technically, but emotionally.

yzhensiang
Jul 43 min read


How to Photograph a Construction Site with Purpose and Intention
To photograph a construction site with intention is to go beyond documentation—it’s about storytelling through light. By choosing the right time of day—blue hour for softness, golden hour for drama—you can transform raw, chaotic spaces into visual narratives of progress. Techniques like black and white conversion elevate structure and shape, making even temporary builds feel architectural and purposeful.

yzhensiang
May 132 min read


What is Hospitality Photography? Why It’s More Than Just Pretty Pictures
What is hospitality photography? It's the art of capturing your brand's story to inspire bookings and build trust with potential guests.

yzhensiang
Apr 132 min read


Case Study: Through the Lens of a Hospitality Photographer’s Journey to Capturing the Perfect Story
A hospitality photographer capturing the perfect story—one frame at a time, turning calm spaces into visual narratives that connect.

yzhensiang
Apr 93 min read


The Vital Role of a Hotel Photographer in Elevating Luxury Boutique Hospitality Brands
A skilled photographer can elevate luxury hospitality brands by crafting visuals that tell a story and define a hotel’s unique identity.

yzhensiang
Apr 92 min read


The Rise of Why Humanised Content Matters: Creating Visuals That Connect
The rise of humanised content is redefining visual storytelling—moving from perfection to authenticity that truly connects and engages.

yzhensiang
Mar 222 min read


Case Study: Why Mega Projects Need Better Visual Documentation—And Why It’s a Missed Opportunity
Mega projects reshape cities, yet many lack proper visual documentation. Is this a missed opportunity? Let’s discuss.

yzhensiang
Mar 223 min read


Collaborations with Luxury Hospitality Brand
We have successfully spearhead the outlet visual branding through high-end photography for Angsana Teluk Bahang, part of the Banyan Group.

yzhensiang
Mar 181 min read
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