Dear Clients, I Have a Message for You

Behind the scenes of a recent national video ad campaign.

Dear clients, I have a message for you. In every project, communication is key.

I’m genuinely curious — for clients who are only interested in getting a project estimate without giving any context, how can you be sure that those who provide you with blind estimates will be able to deliver what you actually want?

I would safely assume you already have an idea of how you want your images to be used and the general budget size before engaging a photographer. But if you have no idea at all, being honest with us would allow us to better assist you. Just like you, we want to ensure a good outcome — to produce content that truly represents your brand and serves its purpose.

The more we understand, the better we can produce. That understanding starts with you having some kind of direction or goal in mind, even if it’s still vague. From there, we can guide you through the process — a win-win situation that builds trust and creates better results for everyone involved.

However, when a project begins without any clear intention, things can easily go off track. Without knowing what you want or why you need the images, you might end up spending your hard-earned money blindly — without achieving the results you hoped for. Having visuals produced for your product, service, or space does not automatically guarantee an increase in sales. The same goes for chasing viral content — it’s never about producing more, but producing with purpose.

Before hiring your next photographer based purely on price, take a step back and think about what your goal really is. What message do you want your visuals to communicate? Does the photographer’s work align with that direction? Because no photographer, no matter how skilled, can deliver the right results without a clear brief or end goal.

Be honest with your photographer. We’re here to help. While we may not be experts in your field, we’ve worked with many business owners who faced similar challenges — and often, a simple, transparent conversation leads to the most productive outcomes.