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Over here at Yzhensiang, we always believe that high-quality photography plays a pivotal role in enhancing sales and strengthening branding within the hospitality industry. This is because as we have shared previously, compelling lifestyle visuals can not only attract potential guests but also establish a hotel's identity and credibility which will benefit the operations in long term. In this article, we will dive deepers into figures and case studies from the impact of having high quality photography for hospitality industry.
Impact of High Quality Photography on Sales and Branding for Hospitality Industry:
Increased Booking Rates: Based on the study done by Revrebel team, Professional, high-quality photos can lead to a significant boost in booking rates. For instance, hotels that invest in such imagery have observed up to a 15% increase in bookings compared those who do not.
Enhanced Decision-Making: After pricing, photography is the most critical factor impacting the decision of the travelers when browsing online travel agency (OTA) sites. Based on the research by Gianni, an influential Italian visual artist, Quality visuals influence as much as 60% of booking decisions, underscoring their importance in the selection process.
Improved Online Engagement: A research from Valor Hospitality Group by Wade Bryant, Vice President, Sales & Marketing, Americas has also proven that implementing high-quality photography and videos has been associated with increased website visits and higher booking conversion rates.
Current Trends in Hospitality Photography:
There has been an increasing trend where hotels have been increasingly reliant on photography to narrate their brand story, showcasing unique experiences and amenities to engage potential guests. Besides that, showcasing the eco-friendly practices and wellness offerings from the hotel has also become essential, reflecting guests' growing interest in sustainability and well-being. Additionally, there's also an observed shift towards minimalist designs and authentic representations in photography, aligning with contemporary aesthetic preferences.
Lastly, we would like to agree that investing in professional photography is a strategic move for hospitality businesses aiming to enhance their brand image and drive sales as a long term goal. By staying abreast of current trends and prioritising high-quality visuals, hotels can effectively connect with their target audience and remain competitive in a dynamic market.
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