The Power of High-Quality E-commerce Packshots for Online Sales Success
Updated: Apr 21
The rise of e-commerce has fundamentally changed the way we shop. With just a few clicks, we can buy products basically from all over the world, and have them delivered right to our doorstep. As a result of the competitive nature, the demand for high-quality e-commerce packshots has increased significantly to drive sales for businesses. In this article, we will discuss the level of e-commerce packshot and its importance in online sales.
E-commerce packshots are essentially product photos that are taken against a plain or white background. They are a crucial element of any e-commerce website, as they provide customers with a clear and accurate representation of the products they are considering to purchase. The level of e-commerce packshot refers to the quality of these product photos, and it can vary significantly depending on the retailer and the product.
At the lower end of the spectrum, we have e-commerce packshots that has a more basic appearance. Lighting setup on these shots are normally very generic and not crafted based on the product and concept. Their primary aim is just to show the product as it is. As the images are not carefully crafted, they may not accurately represent the product, and may even fail to highlight its features and benefits not to even mentioned being outstanding. These lower end packshots can make it difficult for customers to make informed purchasing decisions, and they can damage the retailer's reputation in long run. (Final images below)
In the middle of the spectrum, we have e-commerce packshots that are of average appearance. These images are typically taken with decent lighting and with some concepts, but they may still lack the attention to detail and creativity that can make a product stand out. While these packshots may provide customers with a basic understanding of the product, they may not be enough to truly engage and inspire them to make the purchase. (Final images below)
At the higher end of the spectrum, we have e-commerce packshots that are of exceptional quality and appearance. These images are typically taken by professional photographers who have a deep understanding of lighting, composition, and product photography. Although they may still be shot with a white or plain background, the shots may incorporate creative angles, detailed close-ups, and other technical tricks such as focusing stacking to make the product look outstanding. These packshots can effectively communicate the unique features and benefits of a product, and they can make it stand out in a crowded e-commerce marketplace. (Final image together with before and after retouching comparison below.)
The level of e-commerce packshot is crucial for online retailers because it can directly impact their sales. High-quality packshots can help to build trust and credibility with customers, and they can increase the likelihood of a sale. Conversely, low-quality packshots can drive customers away and damage the retailer's reputation.
In conclusion, the level of e-commerce packshot is a critical consideration for online retailers. Investing in high-quality product photography will benefit in long term in terms of increased sales and a stronger brand reputation. By providing customers with clear and engaging images of their products, retailers can build trust and loyalty, and drive long-term success in the competitive world of e-commerce.