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Case Study: Why It’s Getting Harder to Judge a Photographer’s Skill Today
With modern tech making good images easier to create, it's getting harder to judge photographer’s skill today. This article explores why comparison is rare, what actually matters more than gear or volume, and how curation and consistency truly define a photographer’s professional value.

yzhensiang
Jun 162 min read


How to Photograph a Construction Site with Purpose and Intention
To photograph a construction site with intention is to go beyond documentation—it’s about storytelling through light. By choosing the right time of day—blue hour for softness, golden hour for drama—you can transform raw, chaotic spaces into visual narratives of progress. Techniques like black and white conversion elevate structure and shape, making even temporary builds feel architectural and purposeful.

yzhensiang
May 132 min read


When Is the Best Time to Photograph a Hotel?
Understanding the best time to photograph a hotel can dramatically impact the mood and message of your images. City hotels come alive at sunset with warm, vibrant tones, while resorts shine during blue hour, offering calm and luxury. These lighting choices aren't just aesthetic—they tap into human emotion. Paired with techniques like selective focus, choosing the right time helps tell a compelling visual story for any hotel setting.

yzhensiang
May 132 min read


What is Hospitality Photography? Why It’s More Than Just Pretty Pictures
What is hospitality photography? It's the art of capturing your brand's story to inspire bookings and build trust with potential guests.

yzhensiang
Apr 132 min read


Case Study: Through the Lens of a Hospitality Photographer’s Journey to Capturing the Perfect Story
A hospitality photographer capturing the perfect story—one frame at a time, turning calm spaces into visual narratives that connect.

yzhensiang
Apr 93 min read


The Rise of Why Humanised Content Matters: Creating Visuals That Connect
The rise of humanised content is redefining visual storytelling—moving from perfection to authenticity that truly connects and engages.

yzhensiang
Mar 222 min read


Case Study: Why Mega Projects Need Better Visual Documentation—And Why It’s a Missed Opportunity
Mega projects reshape cities, yet many lack proper visual documentation. Is this a missed opportunity? Let’s discuss.

yzhensiang
Mar 223 min read


Collaborations with Luxury Hospitality Brand
We have successfully spearhead the outlet visual branding through high-end photography for Angsana Teluk Bahang, part of the Banyan Group.

yzhensiang
Mar 181 min read


Impact of High Quality Photography for Hospitality Industry
High-quality hospitality photography boosts bookings, enhances branding, and drives engagement in a competitive market.

yzhensiang
Mar 102 min read


Case Study: The Maker - A Branding Transformation Through Visual Messaging
The Maker grew with a strong brand identity, tripling its online following through strategic visual identity, and marketing effort with us

yzhensiang
Mar 32 min read


The Importance of Creative Direction and Location Scouting - Behind the Scenes of Lone Pine Resort, a Tribute Portfolio Photoshoot
We discuss about the importance of having a creative direction and also location scouting in a lifestyle photoshoot for Lone Pine Resort.

yzhensiang
Jan 82 min read


Maximising Brand Impact by Harnessing the Influence of Social Media Through Quality Photography
Elevate your F&B and hospitality business with quality photography and social media. Discover the impact on brand positioning, long-term sus

yzhensiang
Feb 26, 20243 min read
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