The recent OCBC campaign where my image was licensed reminded me how crucial it is to practice sustainability in photography. Licensing is often overlooked, but it plays a key role in keeping our industry fair and creative. It allows photographers to stay motivated, ensures clients are charged fairly based on usage, and helps sustain photography as a craft and profession in the long run.

I’m excited to share that my image was recently licensed by Sasandalp for OCBC Bank’s latest campaign, published in The Edge. The featured photo of the Penang Bridge reflects OCBC’s message of “Local Expertise, Regional Strength,” connecting communities and opportunities across Malaysia. It’s always fulfilling to see photography transcend personal projects and become part of wider campaigns that carry meaning and inspire growth.