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Case Study: Refreshing Photo and Video Visuals for a 14 Year Old Hospitality Brand in the Heart of Ipoh.
This case study hospitality brand project explores the process of refreshing two hotels in Ipoh through a strategic visual overhaul. What began as a request for 185 images evolved into a refined approach balancing quality, execution, and brand positioning. From initial research to on-site challenges during production, this collaboration highlights the importance of understanding context, aligning vision, and delivering purposeful visuals that truly represent the space.

yzhensiang
Mar 265 min read


Cost Sharing for High-Quality Visuals: A Smart Approach to Budget-Friendly Photography
Cost sharing for high-quality visuals helps businesses cut costs while ensuring premium photography. A smart way to maximize your budget.

yzhensiang
Mar 22, 20252 min read


Behind-the-Scenes - On-site Client Discussion
We are a huge believer of client collaboration. Slowing down the shooting process and involve our clients into the creative process.

yzhensiang
Jan 8, 20251 min read


Colour Editing Approach for a High-End Luxury Residential Shoot - Featuring Anantara Desaru Coast Resorts and Villas
Dissecting our approach to colour for high-end luxury residential shoot. Featuring Anantara Desaru Coast Resorts and Villas.

yzhensiang
Jan 8, 20251 min read


The Importance of Creative Direction and Location Scouting - Behind the Scenes of Lone Pine Resort, a Tribute Portfolio Photoshoot
We discuss about the importance of having a creative direction and also location scouting in a lifestyle photoshoot for Lone Pine Resort.

yzhensiang
Jan 8, 20252 min read
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